The global shift toward more flexible ways of working continues to accelerate, reshaping how and where people work. What was once considered an alternative is now becoming a structural evolution of the workplace: hybrid working.
At the forefront of this transformation stands IWG plc, widely recognized as the global leader in hybrid workspace solutions. With a network spanning thousands of locations worldwide, IWG continues to expand its presence through a portfolio of brands including Regus, Spaces, and HQ.
A Growing Real Estate Asset Class
Hybrid working is no longer just a workplace trend — it is increasingly seen as a fully-fledged real estate asset class, attracting institutional interest and long-term investment. As companies rethink their office strategies, demand is shifting toward flexible, service-driven environments that combine accessibility, efficiency, and experience.
This evolution is creating new opportunities for landlords, operators, and investors to reposition assets and unlock value through flexible workspace models.
Supporting Growth Through Strategic Visibility
Gabari is supporting IWG in strengthening the visibility and performance of its growing network of centers. The collaboration focuses on:
- Enhancing local and regional market visibility
- Activating strategic partnerships
- Deploying a diversified media mix across digital and offline channels
- Driving qualified demand toward flexible workspace solutions
This approach ensures that each location is positioned not just as office space, but as part of a broader ecosystem aligned with today’s evolving work patterns.
Expanding the Scope of Real Estate Marketing
This collaboration marks another step in Gabari’s continued expansion across different segments of the real estate industry. Beyond residential, mixed-use, and destination projects, the agency is increasingly active in supporting corporate real estate players navigating new market dynamics.
As hybrid working continues to scale globally, it reinforces a broader shift: real estate is no longer defined solely by physical assets, but by how these assets are experienced, activated, and integrated into daily life.
