Urban Impulse
INTRO
Urban Impulse challenged us to embrace the essence of their brand—stripping back to the core to deliver a pure, minimalistic aesthetic. Guided by their tagline, “Luxury is simplicity,” we crafted a design that reflects elegance in its most refined form.
CLIENT
Imotex
LOCATION
Belgium
SCOPE
Identity Design
Web Design
Simplicity was key in our design brief. We embraced minimalism in the word- mark and typography, using precise anchor points and balanced handles to achieve a refined, understated look.
The combination of serif and sans-serif typefaces introduces a subtle tension, adding both character and versatility to the design.