Urban Impulse

INTRO

Urban Impulse challenged us to embrace the essence of their brand—stripping back to the core to deliver a pure, minimalistic aesthetic. Guided by their tagline, “Luxury is simplicity,” we crafted a design that reflects elegance in its most refined form.

CLIENT

Imotex

LOCATION

Belgium

SCOPE

Identity Design
Web Design

Simplicity was key in our design brief. We embraced minimalism in the word- mark and typography, using precise anchor points and balanced handles to achieve a refined, understated look.

The combination of serif and sans-serif typefaces introduces a subtle tension, adding both character and versatility to the design.