INTRO

Smartflats provides a versatile lodging solution for the modern traveler. Whether for a single night in a hotel room or several months in a three-bedroom apartment, guests enjoy residences curated by professional interior designers. Gabari collaborated with the Smartflats marketing team to revitalize the brand and launch a high-performance digital platform.

Branding and Visual Identity: Modern Hospitality

We developed a new Branding and Visual Identity that speaks to the flexibility of the Smartflats model. The design is clean, approachable, and stylish, reflecting the curated interiors of the properties themselves. This fresh look positions Smartflats as a sophisticated alternative to traditional hotels, appealing to both short term tourists and long term business residents.

Website: A Seamless Booking Experience

The new Website was engineered to simplify the user journey. We focused on a mobile first approach that allows guests to browse locations and book their stay with ease. The platform showcases the designer aesthetics of each residence while providing the technical depth needed for long term rental inquiries. It serves as both an inspirational gallery and a functional booking engine.

Stationery: The Professional Touch

To support the brand’s physical presence, we designed a suite of Stationery. From welcome packs to corporate letterheads, every piece of print material reinforces the prestige of the brand. These tactile details ensure that the Smartflats experience remains consistent and professional from the initial booking to the moment a guest enters their apartment.

Lead Generation: Driving Growth

Beyond the visual assets, we implemented a robust Lead Generation strategy. By optimizing the digital funnel and targeting high intent travelers, we helped Smartflats increase its reach in competitive urban markets. This data driven approach ensures a steady flow of bookings across their entire portfolio of designer residences.

The Smartflats Edge:

• Curated Design: Every flat is styled by an interior designer for a premium feel.

• Ultimate Flexibility: Stays ranging from one night to several months.

• Tech Forward: A seamless digital experience from first click to check out.

Smartflats is changing the way we think about city stays by combining the comfort of a home with the standards of a luxury hotel.