INTRO

Rijpoort represents a complete architectural metamorphosis on the corner of Rijpoortvest and Stijfselrui. We helped convert an outdated structure into a thriving residential project featuring 110 units, modern offices, and commercial spaces. The crowning jewel is a large shared roof garden, providing a social heart for the building. This comprehensive marketing strategy successfully drove the project to a complete sell-out.

Branding: A Fresh Perspective

We developed a Branding identity that mirrors the building’s transition from old to new. The visual language is sharp and urban, reflecting the vibrant energy of its central Antwerp location. By positioning the project as a modern lifestyle hub rather than just a renovation, we built a brand that resonated with both city-loving residents and professional businesses.

3D Visualisations: Defining the Change

To help buyers visualize the dramatic transformation, we produced high-end 3D Visualisations. These images focused on the “after” experience, highlighting the sleek facade and the lush, shared roof garden. These visuals were essential in proving the value of the conversion, turning a technical architectural plan into an inviting future home.

Digital Strategy & Lead Generation

The Website served as a high-performance sales platform, offering a clear overview of the 110 units and their unique layouts. We supported this with a targeted Lead Generation campaign and strategic Media Buying. By focusing on digital ads and local media, we reached high-intent buyers, ensuring a fast and consistent sales pace until every unit was sold.

Print & On-site Impact

Our Brochure provided a deep dive into the project’s quality, detailing the finishes and the benefits of the shared amenities. On the ground, we managed the On-site Communication to dominate the local streetscape. Large-scale graphics and informative banners turned the construction phase into a continuous advertisement, capturing the attention of thousands of daily commuters.

Project Milestones:

• Total Conversion: Successfully repurposed an outdated building into 110 modern homes.

• Urban Shared Spaces: Highlighted the massive roof garden as a key selling point.

• 100% Sold Out: A testament to the power of a unified branding and lead generation strategy.

Rijpoort stands as a prime example of how strategic marketing can breathe new life into an urban corner.