INTRO

Les Papillons d’Eden is a unique residential transformation that breathes new life into a former cinema in the Georges Henri neighborhood. This historic building has been reimagined as an intimate complex of seven beautiful units. Living here means embracing the perfect Brussels paradox: enjoying the vibrant energy of the capital while maintaining a quiet, relaxed pace of life.

Branding: A Nod to the Silver Screen

We developed a branding identity that pays homage to the building’s cultural heritage. The visual language uses subtle cinematic cues and elegant typography to tell a story of transformation. By positioning the project as a boutique living experience, the brand appeals to residents who value both historic soul and modern exclusivity.

3D Visualisations: Heritage Reimagined

Our 3D renders bring the architectural shift to life, showing how the old cinema structure translates into seven unique homes. These visuals focus on the play of light and the preservation of the building’s character. They allow potential buyers to see the seamless blend of the original facade with high-end, contemporary interiors.

Website: The Digital Lobby

The website serves as a digital lobby for the project, reflecting the neighborhood’s relaxed atmosphere. We designed a clean, inviting interface that highlights the boutique nature of the seven units. It provides an intuitive platform for exploring floor plans and discovering the hidden gems of the Georges Henri area.

Brochure & On-site Communication

For a project with such a rich history, the physical touchpoints were vital.

• Brochure: A carefully curated piece that balances the building’s history with its future, serving as a tactile guide to the project’s refinement.

• On-site Communication: We designed custom hoarding and signage that respects the local streetscape. These tools informed the community of the site’s rebirth while generating immediate interest for the limited number of units available.

Project Highlights:

• Cultural Transformation: A former cinema turned into seven exclusive homes.

• Boutique Living: A small-scale development focused on quality and privacy.

• Ideal Balance: Situated in a capital city but offering a peaceful, neighborhood feel.

Les Papillons d’Eden proves that historic spaces can be repurposed into soulful, modern homes that respect their past.