Email marketing : Old doesn’t mean worn out.
Email marketing is far from a new trend, but even if it’s considered to be an old skool approach, it still has a lot of advantages. Especially in these mobile times. Data show that it is still one of the most efficient strategies to obtain a healthy ROI. So those that say that email marketing doesn’t work, just aren’t using it as should. This communication technique is designed to offer relevant, valuable and useful information (think DIY guides, links to blogs, industry relevant news, etc). It is not designed to shove sales talk through consumers’ throats…