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"In a crowded marketplace fitting in is a failure. In a busy marketplace not standing out is being invisible."

Seth Godin

Print media : Cash burners or smart investment?

Once, there was only paper.
It might surprise you, but today, the printing media are more alive than ever. Despite all rumours about the unavoidable reign of digital, it’s still around, offering a number of advantages that online media just can’t compete with.
Yes, cynics might claim that print advertising has only relevance for a small group of people that are interested in very specific products or services. Or that newspapers and magazines are becoming obsolete because there is just no competing with the ease of use of news on desktops, laptops, tables and smartphones. But make no mistake : print is a supplementary media channel at least, and a lot more than that for certain age groups.