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"In a crowded marketplace fitting in is a failure. In a busy marketplace not standing out is being invisible."

Seth Godin

Open working spaces. As productive as predicted?

Taking history into account, the typical office lay-out has evolved from small family-like surfaces, over a chicken battery approach, to a ‘no-spot-for-you, dear‘ concept.
For years, this evolution was stated as a win-win : more heads per surface, and in return non-seclusion for employees. But it turns out to be a win-lose.
This of course is no problem from the winner’s point of view. A first sight, that is.
Because unhappy and distracted employees produce less. It’s a fact.
It’s not only psychology, it has become irrefutable reality. Some companies already grasped this reality and are taking measures.

3D imagery. The excellent, the bad and the ugly.

Excellent 3D imagery is like top notch photography, with only one difference. It’s as real as real life can be, but it represents something that doesn’t exist yet. We all know why they’re used extensively in the real estate business : sales start long before the actual property is seeing life, and showing a building or unit in its full glory sells. Good 3D imagery is all inspiration and emotion. It’s about making potentials buying into the dream that what they see is what they will get. A new life in gorgeous settings. A spot where they will feel home. A place to spend many years to come. Creating that impression might seem easy, but -like many good things- it isn’t. It’s more than just bricks and mortar. It’s about lifestyle.

Design : Is cheap truly cheap?

It is of all times. Whether it’s about music, literature, industrial or graphic design, people tend to literally ‘borrow’ from what inspires them. Sometimes they do it on purpose, sometimes they don’t. But when others discover this copycat behaviour, it’s rarely appreciated, leading to lawsuits in the worst case.
This happens in today’s ‘parallel’ universe, too. Online applications, programs and designs are available at no or at minimal cost and creating analyses and dashboards has become dead simple. You don’t have to be a computer nerd to do so and almost everything is SEO optimised, drag&drop and WYSIWYG. Same thing for your blog, by the way.