Silk Development launches European campaign for landmark Silk Towers
Silk Development has launched an international lead generation campaign for Silk Towers, its flagship mixed-use development on Batumi’s waterfront, as the project expands its presence across key European investment markets.
The campaign will target qualified buyers and investors in six European countries, supporting Silk Development’s ambition to strengthen the international visibility of one of Georgia’s most iconic real estate projects.
Designed by internationally renowned Kengo Kuma & Associates, Silk Towers is set to become a defining landmark for Batumi. The development combines premium residences, a five-star hotel, retail, leisure facilities and panoramic views of the Black Sea within a distinctive architectural concept that reflects the city’s growing international profile.
As global investors increasingly look beyond traditional real estate destinations, Georgia continues to emerge as an attractive market thanks to its strategic location, economic growth and favourable investment climate. Projects such as Silk Towers are helping position the country on the radar of an international audience seeking high-quality real estate opportunities.
Gabari has been appointed to develop and manage the European lead generation strategy, delivering multilingual campaigns tailored to each market while ensuring a consistent positioning of the project across all channels.
“We are delighted to support Silk Development in bringing this exceptional project to a wider European audience,” said Yoram Speaker, Founder of Gabari. “Silk Towers combines iconic architecture with a strong investment proposition, making it a compelling opportunity for international buyers.”
The campaign will roll out progressively across six European countries, combining market-specific digital advertising, strategic audience targeting and performance-driven lead generation to connect Silk Towers with qualified prospects.
As competition for international investment continues to intensify, developers are increasingly investing in dedicated cross-border marketing strategies that extend well beyond their domestic markets. Silk Development’s latest initiative reflects this growing trend and reinforces its ambition to position Silk Towers among the region’s leading landmark developments.
