Gabari Blog

"In a crowded marketplace fitting in is a failure. In a busy marketplace not standing out is being invisible."

Seth Godin

3D imagery. The excellent, the bad and the ugly.

Excellent 3D imagery is like top notch photography, with only one difference. It’s as real as real life can be, but it represents something that doesn’t exist yet. We all know why they’re used extensively in the real estate business : sales start long before the actual property is seeing life, and showing a building or unit in its full glory sells. Good 3D imagery is all inspiration and emotion. It’s about making potentials buying into the dream that what they see is what they will get. A new life in gorgeous settings. A spot where they will feel home. A place to spend many years to come. Creating that impression might seem easy, but -like many good things- it isn’t. It’s more than just bricks and mortar. It’s about lifestyle.

Design : Is cheap truly cheap?

It is of all times. Whether it’s about music, literature, industrial or graphic design, people tend to literally ‘borrow’ from what inspires them. Sometimes they do it on purpose, sometimes they don’t. But when others discover this copycat behaviour, it’s rarely appreciated, leading to lawsuits in the worst case.
This happens in today’s ‘parallel’ universe, too. Online applications, programs and designs are available at no or at minimal cost and creating analyses and dashboards has become dead simple. You don’t have to be a computer nerd to do so and almost everything is SEO optimised, drag&drop and WYSIWYG. Same thing for your blog, by the way.

Virtual Reality : To do or not to do?

You know the drill. You arranged a meeting with a young couple in the prime of their life. They’ve rented for a few years, saved as much as they could and now are ready to become the owner of their dream house or apartment. As an organised realtor, you’ve prepared their visit and arranged everything nicely, spotlighting the best looking points of the 2 bedroom apartment shine. The prospectus lies on the table, maybe with something to drink or some flowers next to it. The bell rings. Let the show begin.
Just one thing : the foundations of your project haven’t even been laid …

About dreams coming true.

Every architect dreams of designing architectural treasures, whether for residential, for office space, for assisted living, … His distinguishing signature has to be found in every line that has been drawn, in all used materials and in every detail that he likes to put in the spotlight.
The initiators of each project -quid the developers- have to make the tough decisions to get the right permits, to find ample funding and to get the approval of the general public. Their dream is to build and sell.
We at Gabari make both dreams become a reality, not only for the designers and initiators but above all for people that are on the outlook for a new home. We bring real estate alive to tell potential buyers/renters a story that makes them buy.