3D imagery. The excellent, the bad and the ugly.
Excellent 3D imagery is like top notch photography, with only one difference. It’s as real as real life can be, but it represents something that doesn’t exist yet. We all know why they’re used extensively in the real estate business : sales start long before the actual property is seeing life, and showing a building or unit in its full glory sells. Good 3D imagery is all inspiration and emotion. It’s about making potentials buying into the dream that what they see is what they will get. A new life in gorgeous settings. A spot where they will feel home. A place to spend many years to come. Creating that impression might seem easy, but -like many good things- it isn’t. It’s more than just bricks and mortar. It’s about lifestyle.