Gabari Blog

"In a crowded marketplace fitting in is a failure. In a busy marketplace not standing out is being invisible."

Seth Godin

3D imagery. The excellent, the bad and the ugly.

Excellent 3D imagery is like top notch photography, with only one difference. It’s as real as real life can be, but it represents something that doesn’t exist yet. We all know why they’re used extensively in the real estate business : sales start long before the actual property is seeing life, and showing a building or unit in its full glory sells. Good 3D imagery is all inspiration and emotion. It’s about making potentials buying into the dream that what they see is what they will get. A new life in gorgeous settings. A spot where they will feel home. A place to spend many years to come. Creating that impression might seem easy, but -like many good things- it isn’t. It’s more than just bricks and mortar. It’s about lifestyle.

Email marketing : Old doesn’t mean worn out.

Email marketing is far from a new trend, but even if it’s considered to be an old skool approach, it still has a lot of advantages. Especially in these mobile times. Data show that it is still one of the most efficient strategies to obtain a healthy ROI. So those that say that email marketing doesn’t work, just aren’t using it as should. This communication technique is designed to offer relevant, valuable and useful information (think DIY guides, links to blogs, industry relevant news, etc). It is not designed to shove sales talk through consumers’ throats…

Design : Is cheap truly cheap?

It is of all times. Whether it’s about music, literature, industrial or graphic design, people tend to literally ‘borrow’ from what inspires them. Sometimes they do it on purpose, sometimes they don’t. But when others discover this copycat behaviour, it’s rarely appreciated, leading to lawsuits in the worst case.
This happens in today’s ‘parallel’ universe, too. Online applications, programs and designs are available at no or at minimal cost and creating analyses and dashboards has become dead simple. You don’t have to be a computer nerd to do so and almost everything is SEO optimised, drag&drop and WYSIWYG. Same thing for your blog, by the way.

Social Media Marketing. A must?

The days when buyers would just open a newspaper to find properties for sale or to look up real estate agents in a phonebook are long gone. Today, everybody is looking online. It’s as simple as that. That’s why the use of social media has become so important. Each and every social media channel has its own pros and cons, and while opening a Facebook or Instagram account might seem easy, it’s not that easy to use them as a tool to send the right message to the right people at the right time. Here’s how we do it.