A blog? Here’s 10 reasons why.
“Why the heck would one need a blog, and have it appear on his professional website? Can you give me any good reason? What’s the return on investment?” Those are questions we get asked. So here are a few justifications that might convince you. And when convinced, you might be one of the few in our business that is going for it, thus making a difference.
Here’s 10 reasons why :
1. Increase that search engine traffic.
Add more content to your website, and results in organic search visibility will improve. Website traffic will increase. Why? Well, the more pages from your domain become indexed in search engines, the more search engines reward you. The more blog posts you have, the more chances you have to rank for various keywords.
2. Humanize your brand.
A beautifully crafted website can’t hold a candle to a blog post when it comes to showing the ‘personal side’ of a business. Blogging is a way to touch on issues and concerns of interest to prospects, while also sharing what the blogger and his employees love to do. It is a unique opportunity to share voice and personality, building up trust and increasing your brand’s likeability.
“You might be one of the few in our business that is going for it, thus making a difference.”
3. Support your social media initiatives.
You can’t maintain an active social media presence without access to unique and high-quality content. Sharing other people’s stuff is OK, but you’d better be directing leads to your own website. As you share your blog posts, you increase traffic to your business website. It’s as simple as that.
4. Build authority in your industry.
If you want to establish yourself or your brand as an expert in your field, a blog is one of the best ways. It gives you a platform for sharing important information and insights and as you build up authority in your niche, trust and familiarity follow, resulting in top-of-mind when your prospects are ready to buy.
5. Improve conversion rates.
A blog proves that your business is alive and well, loved and maintained. So : if you can’t update your blog regularly, better not to have one at all. On the other hand, a blog with high-quality content, helps to build brand loyalty, increasing your conversion rates. Businesses who prioritise blogging experience a 13x increase in ROI, year after year.
6. Generate inbound links.
Getting high-quality inbound links to your website is extremely difficult without a blog. When you add new content that serves as a resource, you start to accumulate inbound links as others reference and cite that content in their own articles. These links are important for SEO, but can also generate significant referral traffic back to your website.
7. Rank for long-tail search queries.
A website without a blog will have a hard time ranking for long-tail search queries. A typical business website can often successfully rank for business-specific keywords but will have a more difficult time ranking for highly-specific phrases like “How to get chocolate out of cashmere”. And that’s the way people are searching today… Having more content is the best way to rank for long-tail queries; the more content you add, the more chances you have to rank for less common, but ultimately higher-converting keyword phrases.
8. Increase leads.
The more pages a website has, the more leads it gets. According to Hubspot, businesses with 401-1000 pages of content get 6x more leads than those with 51-100. OK, Hubspot is a US based company working for mogul enterprises, but in simple terms, the more you blog, the more leads you generate. More content means more form submissions, more email opt-ins, more quote requests, and ultimately, more sales.
9. Facilitate valuable discussion.
Connect with your customers and prospects through a two-way conversation. That’s what blogging is about. It signals that you’re open to comments, feedback and even criticisms. Better even, learning what’s on your prospects’ minds is marketing gold. You can gain new insights into your customers’ needs and structure your content and marketing initiatives based on these insights.
10. Achieve ‘freshness’.
Google adores to see fresh content being added on a regular basis, and rewards websites that do so. New content means getting exposure for trending searches. It also means more opportunities for adding internal links, creating more pathways for search engine crawlers, which more effectively spreads PageRank throughout your website.
Not convinced yet?
Want to know more? Well, you’re already reading our blog, so maybe we can teach you a trick or two?