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"In a crowded marketplace fitting in is a failure. In a busy marketplace not standing out is being invisible."

Seth Godin

Digital transformation : Adapt or perish.

Digital transformation is a movement that questions existing business models and processes in function of the availability and affordability of digital technology, aiming for more efficient acquisition en retention of clients. This needs the implication of the total organization because these new technologies demand fundamental change.
There are a number of reasons why an organization should change, but the most probable one is: because it has to. It’s just a matter of survival. Quoting IDC : “A third of all top-20 companies throughout all segments will be threatened by new competitors, resulting in an ‘adapt or perish’ situation”. IDC also mentions that “70 percent of all digital transformation initiatives will fail in the end, as a consequence of bad cooperation, integration, outsourcing or project management”.